Attribute revenue to shows

How Buuse decides which show gets credit for which order.

5 min readUpdated Apr 6, 2026

Attribution is the question every CFO asks first. Buuse uses a last-touch model with a configurable window so the answer matches the rest of your stack.

Default window

By default, an order is attributed to the most recent show the viewer watched within seven days. If they never watched a show, the order is uncredited.

Configure the window

Open Settings → Attribution to change the window from one to thirty days. Shorter windows favor recency, longer ones credit slow-converting categories like furniture.

See attributed revenue

Each show in the dashboard has an Attributed Revenue card. It updates every fifteen minutes and is the same number you can pull from the API.

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