Track conversion events

If you installed the pixel, Buuse already tracks the events that matter for video commerce. Custom events let you go deeper on flows specific to your business.

Automatic events

• video_view. Fires when the player starts playback.
• product_card_click. Fires when a viewer taps a tagged product.
• add_to_cart. Fires when a viewer adds a tagged product to cart from the player.
• purchase. Fires when an order completes after a video session.

Custom events

Use the JavaScript SDK to fire custom events for steps Buuse cannot see, like a quiz answer or a wishlist add.

window.buuse.track("wishlist_add", {
  product_id: "SKU-123",
  source: "story-player",
});